Wander into MSDS smart frame structure Boulevard and you will find yourself intuitively leaning, come to rest and dwell. You might take a perching posture, like a bird on a telephone wire, taking a minute to overlook the landscape. The Boulevard collection is purpose-built for an active space, in need for a pause. In the lounge, or breakout area, the importance of places for respite have increased, and Boulevard taps into that in the growing need for resting together, allowing for a quick break and a deep breath.
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Toronto-based design studio led by Jonathan Sabine and Jessica Nakanishi. This design studio has a honorable ethos based on resourcefulness. Focused on materials and human settings, the studio embodies tactility and form in a humble manner. MSDS’ process pioneers a more analytic approach to design, imbuing it with an internal logic that is discernible to users who considers their environments. New interesting retail interiors are at the forefront of this Canadian practice, which is guided by anthropology in a new era of consumer behavior within the public space.
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